Offering accordion lessons to new students is not only a great way to earn extra income, it’s also rewarding to watch your students develop their musical abilities. Starting a new business like this can be tricky though, so it’s important you spend some time planning an advertising strategy. Whether you plan to offer accordion lessons full-time or want to fit your lessons in around other work commitments, building a list of new clients is essential. An effective advertising strategy will ensure people know your lessons are available so they can make contact and book a session.

When you’re thinking about which advertising techniques to try, consider the type of students you’re hoping to attract. Maybe you usually work with school-aged students or perhaps you prefer to teach older clients. Are your lessons geared toward absolute beginners or do you only work with students who have some musical experience? Once you understand who your target market is, you can focus your advertising efforts on that particular group.

Online advertising

Potential students thinking about taking up accordion lessons will usually look online for information, so it’s important your name features in their search results. Whether you already have your own website or plan to use a specialty site like lessons.com.au, having an online presence is essential. Specialty websites can target students looking for instrumental lessons and allow you to include details on your services as well as your contact details.

Social media

Social media platforms are an effective way to promote your accordion lessons and attract new students. You can showcase your accordion skills and demonstrate the types of lessons you offer. Social media also allows you to engage with potential students and communicate with them quickly. You can also offer incentives such as promotional discounts or special deals for new clients.

Newsletters

If school-aged students make up a large portion of your clients, consider taking some advertising space in local school newsletters. Many schools offer advertising space at reasonable rates so it might be worth making some enquiries. School newsletters are a great way to reach parents who may be looking for a new activity for their child, so include details on the type of lessons you offer and the best way to get in contact.

Posters and printed ads

Printed ads and posters are still a great way to advertise your accordion lessons. Make sure your ad is well-designed and includes all relevant information, as well as your contact details. You could place your ads around your local area, on community noticeboards and in shop windows. You may also decide to put an ad in your local community centre or in musical venues.

Written by Jodie Magrath
Jodie Magrath
Jodie is a freelance writer with a background in communication and journalism. She’s spent almost 20 years working in roles such as Special Projects Writer and Publications Officer.