If you’re planning to offer cello lessons to students in your community, it’s time to start thinking about your advertising strategy. Establishing a new client base can be tricky, but it’s worth putting in some effort to gain a steady stream of new clients. There are numerous strategies you could use, so you’ll need to think about which ones will work best for your business. Getting this right will make a big difference to the success of your cello lessons service.

You might decide to focus your efforts on one main advertising strategy or you might decide to try a combination of promotional strategies. Before you make your decision, you’ll need to consider the type of students you’re trying to attract. Would you like to teach school-aged children or provide lessons to adult musicians? Are you hoping to attract beginner instrumentalists or students with a bit more experience? Once you know who your target audience is, you can make sure your advertising reaches the right market.

Online advertising

Prospective students will probably start their search for a cello teacher online, so make sure your business features in their search results. There are websites such as lessons.com.au set up especially to promote services such as cello lessons, so it’s well worth getting your service featured on their site. You can include information about the lessons you offer, use links to direct interested students to your own website and include your contact details so students can get in touch.

Social media

Regardless of which platform you choose, social media is a great way to promote your cello lessons. From Facebook to Instagram, social media allows you to showcase your skills and provide as much information as you like about the lessons you provide. Prospective students can get in touch with you easily and you can offer promotional deals and discounts. It’s an effective way to generate interest and get more bookings for your lessons.

Be community-minded

Getting involved with local community groups is an excellent way to promote your business. Community groups are often looking for people to host activity programs or they may have a space where you can hold your lessons. Being involved with your community is a good way to establish yourself in your local area and develop a reputation as a quality cello teacher. It also means you can reach students who may be interested in learning an instrument, but hadn’t considered the cello.

Posters and printed ads

A well designed ad can work wonders if you catch the eye of people walking by. You might place your ad in a shop window, on a community noticeboard or on the wall of a venue where you feel your target audience might be. Make your ad clear and colourful, but not too busy. You want to include essential information, but not make it too cluttered. Don’t forget to include your contact details so people can book a lesson if they’re interested.

Word of mouth

Word of mouth is an excellent advertising strategy, particularly while you’re getting your cello lessons off the ground. New clients will respond well to the positive experiences of current or former students so use their positive feedback wherever you can. It doesn’t hurt to ask your students for feedback or reviews so you can use their experiences in your advertising material. You could send an online survey or provide a feedback form.