If you’re starting to offer clarinet lessons to new students, it’s well worth spending some time considering your advertising strategy. Whether you plan to provide lessons full-time or you want to schedule your services around other work commitments, building your client list is crucial to your success. An effective advertising strategy will help to develop a steady stream of new customers and ensure your clarinet lessons are well known within your community. You might decide to focus on one type of advertising or try a combination of techniques.

When you’re thinking about which advertising activities will work best for you, you’ll need to consider the type of students you’re trying to attract. Do want to work with students who have some experience with the clarinet or those who are absolute beginners? Are most of your students school-aged or do you cater for older clients? Once you know who your target market is, you can tailor your advertising strategies to reach them best.

Online advertising

People who are thinking about taking up clarinet lessons will usually search online for information, so it’s important your business features in their search results. You might have your own website or choose to use a speciality site such as lessons.com.au. Websites such as this cater for services like clarinet lessons and you can include links to your social media or contact details.

Social media

Social media platforms are a great way to promote your clarinet lessons to a wide audience. From Facebook to Instagram to YouTube and TikTok, social media allows you to showcase your skills and engage with potential students. You could demonstrate your skills and showcase the type of lessons you offer. Social media is also a good way to offer promotional specials or discounts for new clients.

Newsletters

School newsletters are an excellent advertising option if younger clients are in your target market. Many schools offer advertising space at reasonable rates and it’s an excellent way to reach parents who may be looking for an extra-curricular activity for their child. Make sure you include details on the type of lessons available and the best way for interested students to get in contact with you.

Posters and printed ads

A well-designed poster or printed ad can be really effective at getting your message out into your community. You could place your ad on a community noticeboard or in the front window of local shops and businesses. Make sure your ad is brightly coloured and doesn’t look too cluttered. It’s important you include your contact details and relevant information on your clarinet lessons.