If you’re planning to offer classical singing lessons to new students, it’s important you spend some time thinking about your advertising strategy. Providing lessons is a great way to share your passion and earn some extra income, but it can be difficult to build up a list of new clients. An effective advertising strategy will mean interested students know where to find you and how to book a lesson. Putting some work into your promotional activities early on can make a big difference to the overall success of your lessons.

Before you plan your advertising activities, consider what type of students you’re trying to attract. Do you enjoy working with school-aged students or do you prefer to teach older clients? Is it important for your students to have some musical experience or are you happy to work with absolute beginners? Once you know your target market you can focus your advertising efforts on that demographic. You might decide to try a combination of techniques or focus on one particular advertising method.

Advertise online

Online advertising is a great way to reach potential students who are thinking about taking up classical singing lessons. Students will usually look online for more information about available lessons, so make sure your name features in their search results. You could set up your own website or use a site designed especially to promote your service like lessons.com.au. Make sure you include details on the types of lessons you offer and the best way to get in contact with you.

Use local noticeboards

A poster or printed ad can be an effective way to get the attention of people in your local community. You might even spark the interest of someone who is looking for a new activity to try, but hadn’t considered classical singing lessons before! Make your ad bright and colourful, but don’t make it too cluttered with information. Include all relevant details as well as your contact information. You might place your ad on a community noticeboard or ask businesses to put it in their front window.

Social media

Social media is not only a good place to offer special deals or promotional discounts, it’s also a good way to engage with interested students. There are various platforms available from Facebook and YouTube to Instagram and TikTok. Use social media to showcase your classical singing skills and demonstrate what your lessons look like. Make it easy for potential students to get in contact with you on social media if they want to book a lesson.

Positive reviews

If you have current or former classical singing students, ask them to write a review that you can use in your advertising. New students will respond well to the positive words of more experienced students, so use their positive words wherever you can. Word of mouth is a really effective advertising technique, so use favourable feedback in your print, online and social media activities.

Written by Jodie Magrath
Jodie Magrath
Jodie is a freelance writer with a background in communication and journalism. She’s spent almost 20 years working in roles such as Special Projects Writer and Publications Officer.