If you’re an experienced DJ looking to share your skills, offering DJing lessons can be really rewarding. Whether you plan to do this as a full time gig or as a way to earn some extra money, providing lessons to new students is a lot of fun. Not only do you get to use your passion to earn an income, you also get to watch your clients progress and develop their skills. But starting a new business can be tricky, so it’s important you put some thought into your advertising strategy.

Getting your promotional activities right can make or break your DJing lessons. A steady stream of new clients is essential to getting your business off the ground. You’ll need to make sure people know you exist and are familiar with the type of service you offer. When you’re starting out as a DJ teacher you’ll need to establish your reputation and spend time promoting your activities. You could focus on one advertising technique or use a combination of activities.

Advertise online

Promoting your DJing lessons online is essential. People who are considering enrolling in this type of activity will look online for information, so make sure your lessons show up in their search results. There are specialist online sites such as lessons.com.au that can target people interested in DJing lessons. This means you can reach a lot of potential clients and also provide more details on the type of lessons you offer. You may also be able to link to your social media and provide your contact details.

Set up social media

Social media is a popular way to attract new students. Whether you use YouTube, Instagram or any of the other social media platforms, this strategy allows you to showcase your skills and build a base of interested clients. You can engage with potential students easily and may want to offer special deals or discounts on your lessons. It’s important that you keep your social media sites professional and include relevant information on the types of lessons you offer.

Posters and printed ads

Using posters or printed advertising material allows you to display your ads where potential clients may hang out. You could ask local entertainment venues if you can place an ad on their wall or try local music stores. Make sure your ad is bright and clear and don’t include too much information. It’s important you provide your contact details though and you may also provide links to your website or social media.

Word of mouth

Word of mouth is a great way to promote your DJing lessons. People respond well to the experiences of other students, so use positive reviews and feedback as much as you can. Encourage your social media followers to share your posts and build a following through them. You could also ask current and former students to write a review or fill out a feedback form.