Working as a piano teacher can be extremely rewarding. It’s exciting to share your talent with beginner students and you’ll have a sense of pride as you watch them learn to master their skills. Setting yourself up as a piano teacher takes some work though. Whether you plan to teach piano as your main job or as a source of extra income, you’ll need to do some promotion. Take some time to consider the best way to advertise your piano lessons to potential students.

Promoting your lessons is a crucial part of being a piano teacher, especially when you’re establishing yourself in the industry. Students need to know how to contact you if they’re looking for lessons and they may want to find out more about what you’re offering. Finding new clients can be difficult, so the more advertising you do, the more likely you are to be a busy piano teacher! There are various promotional strategies you can try and you might like to focus on one method or try a combination of techniques.

Advertise online

Searching the internet is a popular way for students to find a piano teacher. It’s quick and easy and means they can also read more information about your experience and the type of lessons you offer. There’s a lot of competition out there though, so you’ll need to make sure your business features strongly in their search results. Consider using a specialist site such as because this can target an audience who are already interested in piano lessons. Using an online service also means you can include links so potential clients can contact you easily.

Make the most of social media

Social media is perfect for generating interest in your lessons and showing off your piano skills. Whether you use Instagram, Facebook or any other social media platform, social media is a great technique to use in conjunction with online advertising. You can reach potential students quickly, provide more detailed information and offer promotional offers or discounts. Social media also allows clients to contact you easily to get more details or book a lesson.

Create a noticeboard ad

Using community noticeboards is an excellent way to target people who may not have considered piano lessons before. Parents may be considering musical lessons for their child, but not know which instrument to choose or where to find a teacher. Having a noticeboard ad that catches their eye may be just what you need to secure a new client! It’s important that your ad is bright and attention-grabbing and it will need to include the right kind of information. You don’t want it to be too busy, but make sure people know where to contact you for more details.

Be community-focused

One of the best ways to establish yourself in your community is to get involved with local organisations. Community groups are often looking for new activities or people to host programs at their premises. You’ll be able to access people who are looking to try a new activity and may not have considered piano lessons before. Working with local organisations is also a great way to become known in your area and develop a reputation as a quality piano teacher.

Word of mouth

When you’re establishing a new piano teaching business, word of mouth is very important. Feedback from current clients is an effective way to promote your lessons and entice new customers. Ask your current or former students for reviews and use them positively in your advertising and promotions. People respond well to the positive experiences of other students, so share your good feedback as much as you can.

Jodie Magrath

Jodie is a freelance writer with a background in communication and journalism. She’s spent almost 20 years working in roles such as Special Projects Writer and Publications Officer.