Giving trumpet lessons to new players can be a really enjoyable experience. Not only do you get to share your passion with your students, you also get to see them develop their musical skills and become accomplished trumpet players. But getting your lessons established takes a lot of work. You’ll need to develop your reputation as a trumpet teacher and build up a base of paying clients. If you want your service to be successful, you’ll need to think about your advertising strategy.

There are a range of advertising strategies to consider, so take some time to plan your efforts. It’s important you think about what kind of students you’re trying to attract. Do your trumpet lessons cater for absolute beginners or do you like working with people who have some musical experience. Are most of your students school-aged or do you prefer older clients? Once you know who your target market is you can focus your advertising efforts on that group.

Online advertising

Online advertising is crucial in today’s world, so make sure you have this base covered. Prospective students will usually look online for a trumpet teacher so it’s important your lessons feature in their search results. It’s worth considering using a website set up especially to promote services like instrumental lessons, such as lessons.com.au. You’ll be able to include details on your trumpet lessons and provide links to your own website or to social media.

Social media

Social media is not only a great way to engage with potential students, it also allows you to offer special deals and discounts. Whether you use Facebook, Instagram, TikTok or any of the other social media platforms available, this advertising strategy can be really effective. Use social media to demonstrate your trumpet skills, provide information on the type of lessons you offer and communicate with interested clients.

Be involved in the community

Being involved with local community groups and organisations is a great way to promote your trumpet lessons. Not only do you get to develop a reputation as a quality music teacher, you could also attract the attention of people who hadn’t considered trumpet lessons before. Community groups are often looking for new activities to offer so get in touch and be willing to provide your trumpet lessons to a wider audience.

Word of mouth

When it comes to advertising techniques, you can’t go past word of mouth! Prospective students will react well to the reviews of current or former students, so use their positive words as much as you can. It’s worth asking your students to write a review or fill out a feedback form. Use their comments in online advertising and social media as well as in any print advertising you do.