When you’re starting a new venture providing viola lessons to new students, make sure you spend some time considering how you’re going to advertise your lessons. While sharing your passion for the viola can be a rewarding experience, it can be challenging to build up a list of new clients. Knowing how to advertise your lessons is important because an effective advertising strategy will make a big difference to the success of your viola lessons. There are a range of advertising activities available, so think about which will suit you best.

Before you start your advertising efforts, decide who you want your target audience to be. Are you looking for younger players or do you prefer to teach older clients? Are your lessons designed for experienced musicians or can you cater for absolute beginners? Once you know who you’re trying to attract you can focus your advertising on that group. You could concentrate on one advertising strategy or try a combination of methods.

Online advertising

Online advertising is now crucial for promoting any sort of service. Anyone considering taking up viola lessons is likely to look online for information, so it’s important your lessons feature in their search results. There are websites such as lessons.com.au that are designed especially to promote services like viola lessons. You can include your contact information as well as links to your own website or to your social media pages.

Social media

If you’re not already using social media to advertise your viola lessons, now is the time to start! Social media is a great way to showcase your skills with the viola and to demonstrate the type of lessons you offer. There are a range of social media platforms available from Instagram and Facebook to YouTube and TikTok. Use social media to engage with potential students and consider offering special deals to your followers.

Newsletters

If school-aged students make up a large section of your client list, it’s worth considering using school newsletters to promote your viola lessons. Many schools offer advertising space in their newsletters and this is a good way to reach parents who are looking for an extra-curricular activity for their child. Include details on the type of lessons you offer and the best way for them to get in contact if they’re interested in trying a lesson.

Word of mouth

Using positive feedback from your students is a great way to advertise your viola lessons. Ask your current and former students for feedback and use their favourable words in your print, online and social media advertising. Prospective students will respond well to the positive words of more experienced students, so use their feedback as much as you can.

Written by Jodie Magrath
Jodie Magrath
Jodie is a freelance writer with a background in communication and journalism. She’s spent almost 20 years working in roles such as Special Projects Writer and Publications Officer.